Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer Review | YouTube’s Favourite New Concealer

I love a good drugstore bargain; I’m pretty sure I’ve mentioned that before. But sometimes, it’s nice to treat yourself to something a little more expensive for once. It makes you feel a little fancy, especially when you’ve saved up for it.

The problem comes when you fall in love with a product that needs repurchasing regularly. This is the reason why I have avoided most of the internet’s favourite conealer, like the Tarte Shape Tape, the Nars Radiant Creamy Concealer, or the It Cosmetics Bye Bye Under Eye. None of these come cheap, and I can’t really afford to budget for them every few months.

But I’m also a sucker for a good review, and so when I started hearing all about a giant bottle of concealer Too Faced released with a name to match (honestly, Born This Way Super Coverage Multi-Use Sculpting Concealer really is a bit of a mouthful), I was curious. Amazing coverage without the dryness of other popular options? When you have undereye bags that almost cost you extra to take them on the plane, it’s hard not to be tempted. So I picked it up, tested it, and reviewed it! Let’s get into it.

First impressions

The price

£24 may seem like a high price to pay, but you have to account for the fact you are getting a huge 15 ml; that’s half a standard bottle of foundation! In comparison, Shape Tape contains 10 ml, and the original Revolution Conceal & Define had less than 4. No wonder people were running out of it so fast!

For those who are interested, the cost per ml comes to £1.60. In comparison,  you’re looking at £2.20 for Shape Tape when looking at their website in GBP, about £2.94 for Bye Bye Under Eye, and a much larger £3.90 for the Urban Decay Naked Skin. Personally I think this is pretty good for a high end item that will be used everyday.

The packaging

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Perfectly in line with the packaging of their foundation and previous concealer, this one comes in a glass bottle, which was packaged in a very pretty pink box. It feels heavy and luxurious, but due to this and its size, may not be ideal for travelling. I would be a bit worried about it breaking. It also comes with a diamond shaped doe foot applicator, which feels comfortable on the skin and holds a good amount of product.

The Shade Range

The concealer comes in 20 shades, which are very well spaced out across various skintones. Not sure which one to pick? Too Faced’s website offers a chart to help you find your shade, and sorts them within pink, neutral and golden undertones. I always appreciate a brand that takes time to create something that will make finding your shade easier!

The Claims

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The concealer offers to “conceal, contour, highlight, and retouch”. Most people should be able to find a shade for each of these uses, but £24 is a lot of money, so I’m sticking to concealing for now.  It does promise to give a natural finish while also being perfecting and hydrating, so that’s a lot of boxes being ticked off for me. And for those Instagram junkies, it should also give a flawless “photo-ready finish”.

The Application

The Colour Match

Unless you fall slap bang in the middle of the shade spectrum, finding your shade match can be tricky, and concealers are some of the worst offenders. I definitely went around with orange dots on my blemishes when I was growing up. The shade Snow was recommended for fair skin with Rosy undertones, and it’s definitely a pretty good match for me.

On the downside however, Too Faced suggests that this concealer could be used for highlighting. A little difficult when their lightest shades match me pretty well. Anyone paler than me wouldn’t be able to find their shade at all, and I don’t even know if the darkest shade would be dark enough for people on the other end of the spectrum to contour with. So a few more shades wouldn’t be the worst idea.

The Coverage

Online, this concealer looked absolutely flawless, so I had high expectations. I first tried it last week as I was reviewing the Bourjois Healthy Mix Foundation, but as I was blending it out, I wasn’t as impressed as I thought I would be.

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Left, Too Faced, right, Bourjois

However, I’ve had more time to play with it and photograph it since then; I’ve been pleased to see it mix in really well with my Makeup Forever Stick Foundation, which I normally prefer cream concealer with. I decided to compare it next to my Bourjois Radiance Reveal concealer today: while there isn’t a huge difference, the purple tones are less visible and I generally look a bit more awake.

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After powdering

In photos, my undereyes look pretty flawless: they look smoother and have a certain luminosity which almost makes the skin look more plump. And let’s face it, the most I wear makeup for at this point is Instagram and YouTube, so I need it to look good on camera!

The Wear

I was lucky to attend the Pinky Goat Lashes event on Wednesday night, and as I was coming straight from work, I had to do my makeup first thing in the morning and hope it would last all day. Ok, when I say work, we went to the Big London Bake in Tooting for a team building activity, which involved two hours of baking and running around. So my makeup needed to be extra resistant!

This is when I used it with my Makeup Forever foundation, and when I went for a quick top up around 5 that afternoon, I was really pleased to see that I barely needed any touch ups! Apart from one nasty little spot, things had stayed in place really well. I do have to add that the concealer does crease on me, however as I do have lines under my eyes, I haven’t found anything that doesn’t.

The Verdict

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Full details of this look can be found over on my Instagram

Well, I knew there was a good reason not to try high end concealers: I’m hooked! I really like the way this concealer works on me, and generally makes me look a little more awake. I can definitely see myself repurchasing it, especially as despite the price, it is really good value for money!

What are your favourite complexion products from Too Faced? Let me know in the comments!

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You can purchase the concealer from Debenhams and Cult Beauty.