Hi everyone! Last week, I decided I wanted to share my thoughts on one of the most popular makeup brands on social media of the last few years; one that people love, but that was also subject to its fair share of criticism for a while. That’s right, today, we’re looking at Morphe.
With the Beauty Bay breakup sale and the announcement of the new Morphe store opening in Westfield Stratford (goodbye money!), it seemed like a perfect time to delve into my thoughts on the brand. Unfortunately, my Beauty Bay order didn’t quite make it in time to me last week, leaving me with no content for my blog or my Instagram. As frustrating as it was for me, I’m sure they were just overwhelmed with orders after the start of their sale.
It’s hard to make your way on to Instagram and Youtube without seeing someone mention Morphe. While the brand did have its fair share of controversy in its early days, between the fact that a lot of their early products were private labelled, and that it turned out all the beauty gurus who were pushing their products were receiving commission from their discount codes.
Most of this seems to have been swept under the rug now and Morphe’s affordable brushes and makeup are as popular as ever. Today, I’m going to give you a breakdown of all the items I’ve bought so far and what I think of them, before giving you my overall opinion on the brand. So, to find out my thoughts on Morphe, just keep reading.
B19 Mini Oval Taklon Brush
Described as a concealer or lip brush, this was my first ever Morphe purchase. I wanted to use it specifically to carve my brows with concealer, but the clue was in the name: this brush is tiny! It’s not something I typically reach for, so it’s mostly remained unused Good thing I only paid £1.95 for it!
E47 Elite II Small Angled Contour Brush
Would you believe me if I told you I bought this after seeing Nikkietutorials use it! I know, shocking. I picked up as part of my Black Friday Haul to use it for my nose contour. At the time I paid £9, but it’s currently even cheaper at just £5.99. I love it to help me map out my nose contour with cream products, before blending the product out using a sponge.
M224 Oval Camouflage Brush
Moving on to the brushes I picked up in the Beauty Bay breakup sale! I wanted a back up for those times when my Blank Canvas Cosmetics F17 Concealer brush (£6.00) needs a wash. This one only cost me £2.10, and there is a big difference in how the two brushes feel: the Morphe one is a lot lighter and doesn’t feel as luxurious, and the bristles aren’t as stiff. Because of this, I didn’t find it precise enough to carve my brows, but it will definitely do the job for concealer.
E38 Elite II Bent Liner Brush
The perfect liner brush is like a unicorn, and I recently found mine in the form of the Zoeva 315 Fine Liner Brush, following a recommendation from CloudieMUA. So for £2.70, I was hoping this would do the job too. I really struggled with it and just couldn’t get the same precise result. I also had my fan on at the time which I think may have been drying the eyeliner out, and overall the whole experience was very frustrating.
M138 Round Contour Brush
My collection is full of great, fluffy blending brushes, but sometimes you need something a little more precise. I picked this one up for just £1.80 in the sale to replace the only pencil brush I had, from the first ever brush set I had. It feels lovely and soft, and does a good job at packing shadow in the crease and blending out. This is definitely one I will be reaching for again.
M558 Mini Detail Fan Brush
This is definitely one of the most unique brushes in my collection. I’ve been watching Giulianna use a small Sigma fan brush in her videos for her brow bone highlight, but I couldn’t find it on Beauty Bay. Instead, I went for this Morphe one for just £2.70. It’s a little bigger than I expected, but it actually follows the curve of my brow perfectly. I need a little more practice to make sure I don’t get powder in my brow hairs, however this is definitely another successful purchase.
Melrose Ave Lashes
I needed some long, whispy lashes when I recreated a look by Makeupthang, and at the time, these seemed like a good budget option at just £4. Unfortunately, these do feel and look pretty cheap. For the same price, I would rather stick to Ardell lashes, or go on eBay.
35B Color Burst Artistry Palette
Just in case I haven’t mentioned this one enough lately, here it is again! Choosing which of their palettes to buy was easy, because when you look at their selection, most of them end up morphing into one shade of brown. The 35B and the Jaclyn Hill palette definitely stand out from the rest.
I definitely saw that this was being discontinued, but it is still in stock on the Morphe website and it’s pretty popular, so I don’t know if they have brought it back for good or not. It retails for £23, the same price as their other 35 pan palettes (except the Jaclyn Hill one), and it offers a rainbow both matte and shimmer shades.
Is it the best eyeshadow palette ever? No, it’s not. A lot of the matte shades swatch pretty poorly, and even on a great primer like the PLouise base which makes every eyeshadow pop, they will take a bit of building up to get the right effect.
As always with Morphe, the key attribute of this palette is the affordability: you’re getting 35 eyeshadows for just £23, which is just over 65 p per eyeshadow. To pick up the same collection in good quality, single shadows, you would be looking at a much higher cost.; Makeup Geek singles, for example, start at £4.95. This alone makes this palette a great starter to include lots of bright colours in your makeup collection, but is not an essential if you already have similar shades from other brands.
My Thoughts On the Brand
With regards to the products, Morphe can be a little bit hit and miss; then again, no brand makes a perfect product every time, and when they’re this cheap, it stings a lot less if they don’t work for you. When they are good, you’re getting a fantastic deal. And yes, some of their products were private labelled and cheaper elsewhere; they’re far from the only brand to do it, and in my opinion it’s up to the consumer to shop around for the best deal before making a purchase.
Regarding all the drama surrounding the affiliate codes and Morphe’s advertising, I think the issue there isn’t the brand as much as it was the influencers. There was definitely a lack of transparency which made their followers question their honesty and integrity. I actually think Morphe did pretty good for themselves, and they’ve really established themselves in a pretty saturated market. Plus delaying the launch of the Jaclyn Hill Vault to make sure there were no quality issues was a great move which shows their care for their customers and their image, which a lot of other brands could learn from.
Overall, if you are on a budget, maybe getting started off on your makeup journey, then Moprhe provides some good options to build your collection. I would definitely go in with an open mind and know that the quality isn’t always going to be perfect, but I really look forward to seeing their store open in Stratford so that I can easily pick up bits I need without having to wait for them to be delivered. I’ll be sure to share my thoughts on it when I visit it.
What are your thoughts on Morphe? Let’s discuss in the comments!