Jouer Essential High Coverage Crème Foundation Review – Did I Make It Work??

Hi everyone! I hope you’re all having a lovely Easter. I’m currently in a food coma, recovering from the five course meal my parents made us. Safe to say I’m glad I don’t have to work tomorrow!


I am relieved to say that I am finally reviewing the Jouer Essential High Coverage Crème Foundation. Relieved, because it didn’t work for me at first, so it’s taken three months of experimenting to get here. You might remember that my boyfriend gave it to me for Christmas, so I wasn’t going to admit defeat: I had to make it work. This post is a little longer than usual, so I hope you enjoy it!

First impressions

The packaging


Don’t let the giant, luxurious gold box fool you: the tiny glass bottle it houses only contains 20 ml of product (most foundations have 30). It definitely looks expensive, and reminds me of designer perfumes, which are also usually sold in disproportionately large boxes. Points are deducted here for the waste of cardboard.

The shade range


Currently Jouer have 17 shades on offer, and they seem fairly evenly distributed, but remain limited. Thankfully they are bringing out an additional 33 shades, taking the total up to 50. That’s even more than Fenty Beauty. Not bad.

The Claims

“Supreme coverage, lightweight, and long wearing.” Those are the ambitious promises Jouer makes on their website, and they set my expectations high. Could it replace my holy grail Makeup Forever Ultra HD Stick Foundation (featured in my 13 Steps to Flawless Skin)?

The price

£34 for the tiny bottle you receive. If you were getting the usual 30 ml, that would bring the cost up to £51, which is way more than I would spend on foundation on my current salary. Forget high expectations, this foundation needed to be lifechanging.


The colour match

No flash v. flash. Left to right: Jouer Essential High Coverage Crème Foundation in Alabaster, Rimmel Lasting Finish Breathable in 010  Light Porcelain, Urban Decay Naked Skin in 0.5, Dermacol Makeup Cover in 208, L.A. Girl Pro Coverage in Procelain, L’oréal Infallible Matte in 10 Porcelain

Usually, the lightest shade of a foundation is the best match for me, or still too dark. So my boyfriend went with Alabaster, designed for “very fair skin with peachy undertones”. Somehow, even without having seen the sun in several months, this shade is too light for me. Even my concealers are too dark for it. At least they have designed a shade for people paler than me!

The tools

Normally, I would only cover the difference between using the product with a brush or a sponge. When it comes to full coverage foundations, I prefer a sponge to ensure the best finish. This one required a lot of extra equipment to get things right.


Firstly, the foundation has the same liquid consistency as the Urban Decay Naked Skin, which suprised me for a full coverage product. To avoid wasting product on the back of my hand, I invested in this mirror palette from Amazon.


I also purchased the L.A. Girl Pro.conceal in Highlighter. You guessed it, the white one. Mixed in with their lightest shade, Porcelain, it creates the perfect shade for highlighting.

There was a lot of experimenting with this foundation. I tried to brighten it up by mixing in the Iconic London Illuminator, but that only decreased the wear time. I turned to other foundations with less coverage like the Rimmel Lasting Finish Breathable and the Urban Decay Naked Skin to improve the consistency, but that failed too.


Just before I gave up completely, I watched a Nikkitutorials video in which she mixed the Jouer foundation with the Huda Beauty #FauxFilter, another extremely high coverage product. While I didn’t own that foundation, I had reviewed another very popular foundation which I hadn’t picked up much afterwards: Dermacol Makeup Cover, my final experiment.

The coverage

Jouer by itself (right)

I can’t fault the coverage for this one: it’s definitely on par with Dermacol. I do find that if I’m having a really bad skin day, even both of them mixed together will struggle to cover the worst of it. But on a typical day, I don’t need to spot conceal. I would still recommend highlighting with concealer though, because full coverage foundations can leave you feeling a little bit flat otherwise.

Double the coverage mixed with Dermacol (left)

So we have the promised “supreme coverage” and I would also agree that it is very lightweight. I think this is one of the reasons it works with Dermacol: it counteracts the thick, heavy creaminess, and leaves you feeling like you’re wearing a much lighter product.

Finally highlighting like the YouTubers!

The finish

No doubts here, it’s a matte finish. Nothing wrong with that, I prefer to start with a matte base for heavy event makeup. I just think this one might be too matte to get along with my skin. Adding the RCMA No Colour Powder on top left me looking extremely cakey.


Dermacol definitely helps to save this: on its own it’s too dewy to dry down (and also cakey when powdered), but together they create the ideal medium finish for me, similar to the MUFE Foundation Stick. The first time I used them together, I skipped powdering and finished my face with the Revolution Radiance Palette; even my boyfriend agreed the finish was gorgeous! Strangely, using the RCMA powder as well doesn’t look anywhere near as cakey.

The wear

By itself, the foundation did not deliver on its promise to be long lasting: I wore it for the first time on Christmas day, and a few hours in it almost looked like it was disintegrating on my cheeks. I thought maybe it didn’t mix well with the Jouer Anti-Blemish primer I had used, but there was no improvement with other products. Until I tried it with Dermacol.

On it’s own, Dermacol settled into every single line on my face. Together with Jouer, that only happens with my smile lines, which every foundation does anyway. I do get some caking at the base of my nose within a few hours, but the rest of my face continues to look smooth.


To really put this to the test, I did a half and half test against my MUFE foundation, which can last all day on me. After a couple of layers of the MUFE foundation, the coverage was about the same on both sides. Apart from a slight difference in shade, it wasn’t obvious I was wearing three different foundations. I do wear glasses, so both sides suffered pretty bad fading on my nose. The Jouer + Dermacol side got cakey around my nose first, but as the day carried on, it wore better than the MUFE foundation! Shame it’s such a costly combo.

The verdict

Can I recommend the Jouer foundation? If you have dry skin like me, then for the price, no. When a foundation is this expensive, I expect it to do all the work for me, not the other way around. If you are really keen on buying it, then please do your research and find reviews from people with a similar skin type to you before you do. It won’t guarantee that a product will suit you, but it will definitely help you in your decision making.


I think if this review has taught me one thing, it’s that if a product doesn’t work for you at first, that doesn’t mean it won’t work at all. I wasn’t using either of these foundations until I mixed them together. So before giving up on a product, see what you have in your existing collection that might turn things around for you.

You can buy the Essential High Coverage Crème Foundation from Beauty Bay and Cult Beauty. Full details of the look available on my Instagram.

Have you tried this foundation? What did you think of it? Let me know in the comments down below.